Tag Archives: ron cook

Too Small to Fail

Size matters. No, we’re not going there. We have all seen many companies start from humble beginnings and grow over time to become some of the world’s largest and most successful organizations. Regardless of sector, companies that are able to … Continue reading

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The Pace of Innovation

Several years ago I was speaking to a large group and dropped what I thought was an obvious tongue-in-cheek reference during a discussion about the rapid pace of technological change. During my presentation and in a subsequent blog post, I … Continue reading

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Customer Validation is Essential

In speaking to several university classes recently, I have been pleasantly surprised that students really do understand and appreciate the importance of the “lean startup” approach and especially seeking customer validation early in the process. It’s such an obvious principle, … Continue reading

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IoT: the Internet of Trade-offs

The wonder and promise of the Internet of Things see billions of devices communicating with each other, transmitting, collecting, and sharing data that allows decision-making without the need for human intervention. If the vending machine knows that it needs inventory, … Continue reading

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The Force is Strong in this One

One important life lesson we have learned from arguably the greatest of all philosophers is profoundly simple: “Do or do not. There is no try.” One has to imagine that Yoda would apply this important directive to any endeavor, but … Continue reading

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A Focus on ROI

As I was writing an article for the upcoming IoT Evolution conference in January, it occurred to me that the whole concept of a focus on creating a return on investment for customers, regardless of the type of technology being … Continue reading

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Pivot or Persevere?

Launching a startup is often a roller coaster ride of successes and disappointments punctuated with critical decisions regarding the current business model and whether or not it can survive, maintain and ultimately thrive. It is at these critical junctures that … Continue reading

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Living in a Connected World

A chief concern about living in a world of ubiquitous connectivity is managing the balancing act of convenience versus privacy. Driving our smart car to our smart home to watch our smart TV while the temperature is controlled by our … Continue reading

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I’m sorry, Dave. I’m afraid I can’t do that.

As the connected world accelerates exponentially, with an estimated 50 billion connected devices over just the next few years, the era of machine to machine (M2M) and the internet of things (IoT) technology has already seen incredible improvements in business … Continue reading

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The internet of things is way-cool!

One of the things I find fascinating about the future of machine to machine (M2M) and internet of things (IoT) technology is that so many people are often focused on the technology, rather than its application to real-world business problems. … Continue reading

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