Tag Archives: new business

Customer Validation is Essential

In speaking to several university classes recently, I have been pleasantly surprised that students really do understand and appreciate the importance of the “lean startup” approach and especially seeking customer validation early in the process. It’s such an obvious principle, … Continue reading

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Pivot or Persevere?

Launching a startup is often a roller coaster ride of successes and disappointments punctuated with critical decisions regarding the current business model and whether or not it can survive, maintain and ultimately thrive. It is at these critical junctures that … Continue reading

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Choose Yoda as your mentor.

I’m no obsessed Star Wars maniac or super-fan, but I always thought it was clever how George Lucas was able to prominently place a gifted entrepreneur into the storyline. No, it’s not Luke Skywalker or Darth Vader. It’s Yoda. You … Continue reading

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